By Mike Terning, Cultura Technologies Grains and Oilseeds Category Manager

There is a song by the Steve Miller Band called “Fly Like An Eagle.”   The song was from an album with the same title that the band released in 1976.  The following line is repeated eight times in the song:  “Time keeps on slippin’, slippin’, slippin’, into the future.”

I used to listen to that song on the radio (primarily on KQRS-FM, known as “KQ-92”) while I spent summers in fields in central Minnesota cultivating corn and soybeans and cutting alfalfa.  I really didn’t think much about it.  In fact, I really didn’t like the song and don’t care much for it now either.

So why do I bring it up here?  Well, in raising my son, who just started his freshman year of college, I used to ask him:  “What is life made up of?”  Very quickly he caught on what life is made of:  time.  I used to ask him, “So if we waste time, what are we wasting?”  Of course the answer is “Life!”

I used to think that some of the solutions we provide to customers were not life and death type of applications.  For instance, we don’t provide solutions that keep people’s hearts beating, or dispense medicine or do kidney dialysis.  However, the more I ponder the topic, the more I’m reminded that when our solutions SAVE customers time, we are actually helping to make their lives better.  When solutions save people time, they can spend time on activities they really cherish and enjoy, like spending more time and energy with their families, friends, hobbies, etc.  Good solutions help people have happier lives!

With each update to our solutions, we strive to reduce “movements” — keystrokes and mouse clicks — and provide information that takes less time to access and use.  It is a work in progress; we will never be satisfied and the work isn’t finished.

Because “Time keeps on slippin’, slippin’, slippin’, into the future,” what can we do to help you make the most of your time so that you can “Fly Like An Eagle”?

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