Mobile phones are not only for making calls. How many of us use them for connecting with others via social media, making purchases, paying bills or checking balances? Parents and grandparents check in on the younger generation, because while phone calls and visits are great, sometimes kids just want to text, Snapchat, or Facetime you.
As a customer of many types of businesses, I prefer to find answers to questions online rather than spending time on the phone with customer support. I have apps on my phone for my bank, my company credit card, airlines, rental cars, hotels, and the list goes on. If it is absolutely necessary, I will call, and put up with long wait times, in order to find resolution from a customer service representative.
In agribusiness, the scenario is very similar. You will find the traditional grower who prefers to visit the co-op, or call with his or her question, and who may not “trust” technology. But, the modern grower is someone who prefers to have access to his or her information at a moment’s notice. This person is not only the grower of the future, but the grower of right now! In your business, what are you doing to stay engaged with the modern grower?
“…the modern grower is someone who prefers to have access to his or her information at a moment’s notice. This person is not only the grower of the future, but the grower of right now! In your business, what are you doing to stay engaged with the modern grower?”
Greenstone has developed a customer facing software called MyGrower. It operates on a smartphone and was designed to be the tool your growers need to keep up to date with their business with your company. Among other features, MyGrower provides the grower with current information concerning tickets, contracts, shipments, and open storage, along with current invoices and amounts due.
MyGrower was developed with the modern grower in mind. Regardless of the time of day, or the workload they are under, MyGrower provides users with reliable information with the touch of a button. Built on a new data platform, MyGrower allows growers to retrieve their data that the co-op has stored in AGRIS, and in future iterations, with other accounting software, as well. It can be a tremendous time saver, both on the part of the grower, as well as the accounting staff at the office. Rather than calling the office about an invoice, or wanting to know their prepaid balances, a farmer can bring up the information on a smartphone instead.
“Rather than calling the office about an invoice, or wanting to know their prepaid balances, a farmer can bring up the information on a smartphone instead.”
The launch of MyGrower is only the beginning. There are many more features that will be included in the future, like Proof of Yield documents and bill pay capability. One of the goals of Greenstone is to work more closely with you, our customer, to define and solve business challenges. MyGrower is a service we provide you to ensure that your business is solving some of the challenges your growers face and give you a competitive edge on your competition.