MyGrower just closed two of the biggest gaps ag retailers have been asking about: full retail transparency for growers and communications tools that run on real account data. These are new capabilities built directly into MyGrower, and they are available now.
In This Article
- Retail Transparency, Built into MyGrower – The end-to-end purchasing experience growers have been asking for
- Communications That Run on Your Live Account Data – Why targeted, two-way communication beats a shared inbox
- FAQ: MyGrower’s New Retail Transparency and Communications Tools Common Questions
Retail Transparency, Built into MyGrower
Growers can now move through an entire purchasing journey without calling your office. They can browse products, view open orders, tickets, and purchase history, convert eligible bookings into prepays, and initiate quotes when they need more information. These pieces now work as one connected path from start to finish.
This closes a gap retailers have felt for years, using the account data you already manage in AGRIS. Growers get a self-service experience that matches what they expect from the other apps they use every day. Your team gets fewer routine calls and more time for the conversations that actually need a person.
A Buying Experience That Matches Grower Expectations
Today’s growers expect to work with their ag retailer the same way they interact with other businesses: quickly, digitally, and on their own schedule.
The latest purchasing enhancements simplify the buying experience inside MyGrower, reducing unnecessary steps, and making it easier for growers to request a quote or more information from anywhere. The result is a more connected purchasing experience that fits naturally into a grower’s day while helping your team keep business moving during the busiest seasons.
Growers have choices. When it’s easier to review bookings, convert them to prepays, pay invoices online, and access account information through MyGrower, they’re more likely to choose the retailer that makes doing business simple. A better digital experience doesn’t just improve convenience; it can help strengthen customer loyalty and set your business apart from the competition.
Communications That Run on Your Live Account Data
A shared inbox for texts, emails, and in-app messages makes it easier to reach growers from one place. What sets MyGrower apart is where the targeting comes from.
Segmentation runs directly off your live AGRIS account data. You can message growers with overdue balances, contracts approaching a deadline, or accounts tied to a specific location, including compound criteria across multiple conditions at once. There’s no separate marketing list to build and no CRM to import from. The data driving your outreach is the same data already sitting in your system of record.
MyGrower also adds a capability missing from most communication tools: document issue flagging and routing. Most tools in this space only work in one direction, from retailer to grower. This closes the loop the other way. When a grower flags a problem with a document or transaction, it routes automatically to the right person on your team. Accountability is built in, so nothing gets lost in a shared inbox.
Built on the AGRIS Foundation You Trust
If you already run AGRIS, none of this requires a second implementation. MyGrower shares the same data backbone, so contracts, tickets, balances, and statements already living in AGRIS become visible to growers. Your team doesn’t re-enter or reconcile anything between two systems.
FAQ: MyGrower’s New Retail Transparency and Communications Tools
What does retail transparency mean in MyGrower?
It means growers can browse products, check order and ticket history, convert bookings into prepays, and initiate quotes, all inside MyGrower, without a phone call. This is the first time all of these steps have worked together as one connected experience.
How is MyGrower’s account-based targeting different from a standard marketing tool?
Segmentation pulls directly from live AGRIS account data, such as overdue balances, contract deadlines, or location. You don’t need a separate marketing list or a CRM import. Targeting is based on the same data your team already manages.
What is document issue routing?
When a grower flags a problem with a document or transaction, it routes automatically to the right person on your team. It adds built-in accountability to communication, so issues raised by growers don’t get lost.
Ready To Learn More
Visit www.greenstonesystems.com/mygrower/ today to learn more about MyGrower and contact our team for a demo.
