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Your sales team is constantly on the go, making calls, visiting customers, and executing sales. While managing future accounts and sales, they are also trying to keep their current customers happy. Your team can easily get caught up in customer satisfaction, disregarding the net revenue associated with their efforts by forgetting the value of their…

For the average General Manager/CEO, a grower meeting can be a costly experience. It’s that time of year again, and your growers are in your office regularly. Even though working with your customer face-to-face is the best way to nurture and progress these relationships, the time it takes for you to prepare for grower meetings is costly.…

According to the 2014 American Express Customer Service Barometer, 99% of consumers surveyed believe that getting a satisfactory answer or being connected to someone knowledgeable are the most important prerequisites for a great customer experience. Once those prerequisites are met, 89% of those surveyed indicated that personalization is the most important factor in excellent customer service experiences.…

“If we don’t know what we have, we can’t market it.”  That sums up why you need a reliable system to keep track of your grain – both its quantity and quality. Knowing the inventory of your bins allows your managers to make timely and profitable decisions.  One co-op’s quality systems manager says, “Meeting specific orders…

By Dayton Jagiela, Cultura Growth Analyst I hear the train a comin’; it’s rollin’ ‘round the bend – Johnny Cash, Folsom Prison Blues I fondly remember this time of year during my tenure managing elevators.  The elevator is close to full, you are trying to make space for January deliveries, and the shuttle loading components are…

By Dayton Jagiela, Cultura Strategic Growth Analyst I recently got back from a trip involving multiple customers around the country where we discussed the topic of freight and dispatch.   Several takeaways arose: Freight and dispatch is unique for different silos within the overall business, it is a time-consuming and laborious process to organize this business…