The Modern Grower

Mobile phones are not only for making calls.  How many of us use them for connecting with others via social media, making purchases, paying bills or checking balances? Parents and grandparents check in on the younger generation, because while phone calls and visits are great, sometimes kids just want to text, Snapchat, or Facetime you.…

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Drone Technology – What condition my condition was in.

People are often surprised when I tell them that I work in agricultural technology. It seems they have this image of the farmer in his overalls moving hay bales that becomes disrupted by the idea of technology. Americans are passionate about humble agricultural beginnings and the idea of robots doing the work of farm people is…

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The Hidden Potential in your Business

Spot the Problem Imagine this: You have somehow found yourself on the distribution list of a report built by someone you’ve never heard of. It was apparently “a big deal” at some point, but you’ve never found any relevance to it.  You’re not sure what to do with it but don’t want to delete it…

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Who Knows Your Customer Best?

Do you worry about what would happen if you suddenly lost a member of your sales team? Could you seamlessly continue to service customer accounts? Or would it take months of repeated conversations and getting up-to-date on current/past/future projects? As a general manager of an agricultural operation, you appreciate and understand the relationship between your sales team…

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Are You Working with the Most Profitable Producers?

Your sales team is constantly on the go, making calls, visiting customers, and executing sales. While managing future accounts and sales, they are also trying to keep their current customers happy. Your team can easily get caught up in customer satisfaction, disregarding the net revenue associated with their efforts by forgetting the value of their…

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How Do You Prepare for a Grower Meeting?

For the average General Manager/CEO, a grower meeting can be a costly experience. It’s that time of year again, and your growers are in your office regularly. Even though working with your customer face-to-face is the best way to nurture and progress these relationships, the time it takes for you to prepare for grower meetings is costly.…

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